THE FAST AND THE FURIOUS TV AND FILM CHARACTERS INFLUENCE RECKLESS DRIVING, SAYS CONFUSED(dot)COM

Released on: September 22, 2008, 3:28 am

Press Release Author: Caroline Spindlove

Industry: Financial

Press Release Summary: – Almost a quarter of young motorists are influenced by TV
and film characters –

– Almost 1 in 5 Londoners blame actors for their dangerous driving habits –


Press Release Body: 1.3 million UK motorists claim to have picked up their bad
driving habits from TV and film characters, according to the latest research from
Confused.com – the UK’s leading car insurance price comparison site.

A shocking 1 in 4 (23%) of 17-24 year olds, claim that they have picked up bad
driving habits from films, such as Casino Royale and the Italian Job – an admission
which is supported by the fact that 3 in 4 young drivers claim to drive with one
hand on the wheel, and more than 1 in 2 (55%) frequently drive over the speed limit.

Londoners are the worst in the country for trying to emulate their TV and film
heroes, with nearly 1 in 5 (18%) claiming that watching films has a direct impact on
their driving styles. This becomes even more significant when taking into
consideration the fact that only 2% of drivers from other regions in the UK claim to
be influenced by film and TV characters.

Will Thomas, head of car insurance at Confused.com, says: “It is very concerning that so many drivers admit to being influenced by film and television stars. While some motorists dream about emulating the driving styles of James Bond and Knightrider, the reality is that driving erratically and dangerously is far from astute – especially for people who live in regions which are as built-up as London.

“Driving dangerously not only has serious safety implications, but it can also have
a huge impact on drivers’ car insurance premiums. Young drivers and Londoners can already suffer from initially higher premiums than their driving counterparts which makes their self-confessed recklessness even more inexplicable.”

-ENDS-

* Research carried out by Tickbox, on behalf of Confused.com, in September 2008.
1200 motorists took part in the survey.



For further information please contact:

Caroline Spindlove/ Anna Bowes
Confused.com
02920 434 398

Gug Kyriacou/ Joanna Harte
Polhill Communications
020 7655 0550

Notes to editors

About Confused.com:

Confused.com is one of the UK’s biggest and most popular price comparison services.
Launched in 2002, it dominates the car insurance aggregator market with a massive 70% market share and generates over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include home insurance, travel insurance, pet insurance, van insurance, motorbike insurance, breakdown cover and energy, as well as financial services products including credit cards, loans, mortgages and life insurance.

Confused.com has 74 motor insurance partners, and customers can save up to on
average £208. It also has a panel of 54 for home insurance, and customers who use
Confused.com for home insurance can expect to save up to £193.

Confused.com is not a supplier, insurance company or broker. It provides a free,
objective and unbiased comparison service. By using cutting-edge technology, it has
developed a series of intelligent web-based solutions that evaluate a number of risk
factors to help customers with their decision-making, subsequently finding them
great deals on a wide-range of insurance products, financial services, utilities and
more. Confused.com’s service is based on the most up-to-date information provided by
UK suppliers and industry regulators.

Confused.com is owned by the Admiral Group plc. Admiral listed on the London Stock
Exchange in September 2004. Confused.com is regulated by the FSA.



Web Site: http://www.confused.com/

Contact Details: Caroline Spindlove/ Anna Bowes
Confused.com
02920 434 398
pressoffice@confused.com

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